Write the approval criteria before sampling
Define the target user, primary function, texture, fragrance, fill size, retail position, packaging direction and sales market. If the team has no approval criteria, every new opinion becomes a new project.
Separate formula approval from packaging approval
A product may pass sensory review while the chosen bottle, pump, label area or decoration still needs work. Record formula status and packaging status separately, then combine them only when both are ready.
Protect the first SKU from scope creep
Do not add a new claim, ingredient direction, fragrance and custom component in the same late revision. Decide which change is essential for launch and which belongs in a later SKU or version.
Build one production-ready approval record
Keep the approved sample code, formula route, component reference, fill size, artwork version, required market text, quantity plan and open test items together. Cost, MOQ and timing are confirmed from this combined structure, not from a sample photo.
Use a clear go, revise or stop decision
Go means the defined product and pack can move to final quotation. Revise means one documented gap remains. Stop means the current route does not fit the buyer, budget or market. A deliberate stop is cheaper than producing an unclear first SKU.