Choose one buyer and one sales channel
Describe who will buy the product, how they will use it and where it will be sold. A salon treatment step, an online starter product and a retail gift set can require different pack and price decisions. Do not combine all three into the first brief.
Select the first product role
Choose the routine step before choosing a long ingredient list: cleansing, a serum step or moisturizing, for example. Shortlist references for that role and compare samples against the same target experience. Add a second SKU only when it serves a separate buyer need.
Keep the SKU count visible
Record formula, fill size, fragrance, label language and packaging variants. Confirm which changes create a separate ordering unit. Two pack sizes or several fragrances can multiply component purchases even when the brand treats them as one product.
Reserve the full first-order budget
Separate product and packaging purchases from samples, design, applicable reviews and freight. Include components that must be purchased above the filling quantity. Request a quotation for the chosen configuration before committing the budget to a launch date.
Set approval and reorder decisions
Assign one person to consolidate sample feedback and artwork approval. Keep the approved reference and files. Before expanding the range, decide what sales and customer feedback you will review, and reconfirm packaging availability and reorder terms.
Choose a skincare product →
Packaging decisions →