Buyer and sales channel
State who will buy, where the product will be sold, the expected retail position and what proof the channel requires.
The first SKU should be clear enough to quote, sample, photograph, explain and reorder without depending on an oversized launch range.
State who will buy, where the product will be sold, the expected retail position and what proof the channel requires.
Choose a useful product form and define a concrete sensory, ingredient-position, packaging or routine difference.
Review formula and packaging minimums, decoration, samples, freight and inventory together instead of focusing on unit price alone.
Confirm formula direction, pack, artwork and order inputs in a controlled order so each decision has a clear owner.
These examples come from the existing FANGKE product library and show practical bottle, jar, pouch, carton and coordinated-range decisions.
FANGKE packaging
FANGKE packaging
FANGKE packaging
FANGKE packagingThe interactive form loads with the site. You can also use WhatsApp for an initial project discussion.